The rise of digital will not be the last major transformation that marketers need to adjust to. The pace of change will only increase over time, making an already complex ecosystem of channels, technologies and consumer behaviors even more complicated. The businesses that will succeed will be led by marketing teams that think beyond the channel or campaign, and become obsessed with the customer and the customer journey. To be obsessed with the customer requires…
Marketing Incrementality: Climbing the Everest of Optimization
New Omnichannel Strategies Using Phone Call Analytics & Location Data
People-Based ROI Strategies for Measuring Advertising's Impact on Total Sales
Measuring the Offline Impact of Facebook Advertising
People-Based ROI Strategies for Measuring Advertising's Impact on Total Sales
People-Based ROI Strategies for Measuring Advertising's Impact on Total Sales
Evolving Your Marketing Metrics: Moving to CLTV and Business Outcomes
The Measurement Journey: Connecting Data to Optimize Performance and Loyalty
Multi-Touch Attribution Across Facebook, Digital and Beyond
How to Get Started with People-Based Multi-Touch Attribution
Multi-Touch Attribution Across Facebook, Digital and Beyond
Multi-Touch Attribution Across Facebook, Digital and Beyond
In this session, LiveRamp’s VP of Customer Success, Allison Metcalfe will interview Michelle Mader, Senior Manager of Digital Media at PetSmart, and Olivia Bias, VP of Marketing at Goodway Group about how they're taking a people-based approach to measurement today.