The rise of digital will not be the last major transformation that marketers need to adjust to. The pace of change will only increase over time, making an already complex ecosystem of channels, technologies and consumer behaviors even more complicated. The businesses that will succeed will be led by marketing teams that think beyond the channel or campaign, and become obsessed with the customer and the customer journey. To be obsessed with the customer requires a people-based approach to your marketing, as well as your measurement. Learn what it means to take a people-based to measurement and why it’s so powerful.