The Evolution of Identity in a Privacy-First, Post-Cookie World
The future of effective addressability leaves cookie-centric models in the past and is anchored instead by identity solutions that work across all channels and devices. The advertising ecosystem needs to evolve to new privacy-compliant approaches that are also secure, neutral, and interoperable.

The Winterberry Group takes a look at the factors that are forcing innovation across marketing personalization, programmatic advertising, and advanced TV.

Download the report to learn:
  • Six critical factors that impact the identity landscape
  • Why cooperation is critical to beat the scale of walled gardens
  • Regulatory implications and browser responses
  • The maturity of and outlook for identity use cases
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