Successful direct-to-consumer (DTC) brands have what all brands want—first-party data and near-instant brand affinity. Competition is fierce though, and no one knows this better than Sun Basket, a veteran of the DTC meal kit space. Join LiveRamp's Director of Data Strategy, David Popkin, and Sun Basket's VP of Data Science, Ajay Gopal, to learn how the subscription-based meal delivery service company leveraged third-party data to supplement its target audience and grow its subscriber base.
Join our 30-min webinar, “Why Sun Basket’s Secret Sauce is Their Data Strategy,” to:
- Learn to identify predictive attributes within your customer base
- See how to supplement your marketing strategy with third-party data
- Understand how to evaluate third-party data partners for targeting on social and digital
- Gain insight into "walled garden" lookalikes and understand alternative modeling approaches