With the end of third-party cookies in sight, the digital advertising ecosystem is finally getting a much-needed reboot. See why this is a golden opportunity for publishers to build a new business model rooted in transparency and trust, and how that will result in revenue growth.
Check out this e-book to learn:
- Why cookies contribute to lack of trust and why they were never sustainable
- The role authentication and first-party identifiers play in re-architecting the data supply chain
- How publishers will benefit from authenticated data sets and superior monetisation
Plus case studies from organisations that have embraced this business model.