In 2021, the digital advertising industry is experiencing more change than at any point in its history.
For publishers, the loss of third-party cookies and restricted access to mobile IDs (and the advertising revenues they help generate) could be problematic.
At LiveRamp, we believe that optimising the value of authenticated first-party data will be a key factor in the future success of publishers.
In this whitepaper, we’ll explain how publishers can do more to capture and leverage their own authenticated data and build new, closer, better relationships with brand advertisers. We’ll also outline the opportunity for publishers to avoid the loss of existing ad revenue and even increase revenue by finding new ways to optimise yield.