Building Digital Britain: Examining the impact of COVID on digital transformation
The economy has been transformed by the pandemic. COVID-19 has fundamentally altered our lives and the role that technology plays within it. New consumer trends emerged, traditional industries had to rethink their digital strategies, and data became an essential part of doing business and building growth.
In this report, we hear from leading industry voices on these topics and explore potential strategies that help businesses adapt to the changing situation, and find opportunity from within the disruption they face.
Plus the results from our recently commissioned YouGov research, revealing the views and sentiments of over 600 leaders in retail, leisure and hospitality on digital engagement and the big issues facing business as they respond to the pandemic.