With the death of third-party cookies as we know them, now is the time for us collectively to move to a post-cookie world. The third-party cookie is the enabler for addressability, analytics, retargeting, and more, and replacing all that isn’t going to be easy. It is, however, a great opportunity to move to a privacy-first ecosystem based on trust.
Register to watch the webinar on-demand and disover:
How addressability works now, and how we need it to work in the future
What place cookies have in the ecosystem and what is needed to replace them
Different approaches to addressability, including people-based IDs and device IDs, and how we can unify them to create a coherent, trust based model for addressability.
There's also a whiteboard demonstration of how addressability can work both now and after third-party cookies.
This webinar is hosted by Zara Erismann, LiveRamp's Managing Director Publisher Europe, and Christian Carlsson, Global Solutions Architect at LiveRamp.
Zara Erismann MD Publisher Europe LiveRamp
Christian Carlsson Global Solutions Architect LiveRamp