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Your guide to approaching new strategic data partnerships

This second-party data guide provides the key steps marketers can take to approach and assess a second-party data partner to gain market share and unlock new audience insights and revenue potential. The guide will help you answer the following questions:

  • Is second-party data right for me?
  • How can second-party data improve the customer experience?
  • What are the five foundational use cases for second-party data?
  • How do I determine if a partner is a good match?
  • Why should a second-party data relationship be facilitated in a privacy-conscious manner?

Download your copy of the Second-Party Data Guide.