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Unlock new audience insights and revenue potential

You can access your first-party data, you source third-party data to fill the gaps about your target audiences. But there's still a missing piece in your data strategy...

Second-party data.

In the simplest of terms, second-party data is a trusted partner's first-party data. It has all the benefits of first-party data without having to collect or organise it. Harnessing this capability helps marketers gain market share and unlock new audience insights and revenue potential.

Read this IdeaBook to learn how second-party data helps you to:

  • Evaluate potential partners
  • Measure vendor marketing campaigns against sales
  • Acquire new customers 
  • Augment your understanding of an audience 
  • Enable people-based targeting across publishers