Build a complete picture of your customer and create campaigns that deliver ROI
Marketers have been using ad retargeting successfully for years, serving custom content to web users based on their on-site behaviour.
But that’s just online data.
What about offline CRM data? What if a customer browsed online then bought the product in-store in the meantime? Or, what if two people in the same household are using a shared device to browse different product ranges?
Unless you combine your online data with your offline CRM, email and point-of-sale data, you’re working with an incomplete, fragmented picture.
To help you supercharge your programmatic ad campaigns with offline customer data, this eBook outlines: - How to fill in the gaps in your customer view and target the real people behind the identifiers. - Why a people-based marketing approach is the answer – to connect your offline and online data and get started with CRM retargeting. - How to target your existing customers with real relevance