Understanding how your customers are interacting with your ads across all of your channels is the dream. So how do you get started?
We’ve interviewed some of the leading experts in attribution at Nielsen Catalina Solutions, Google Attribution 360, MasterCard Advisors, comScore, and more to pull together the 9 steps you need to take to prepare your organisation, implement cross-channel attribution, and start seeing success.
Read the guide to learn:
- What you need to prove the cross-channel attribution success of your marketing
- How to build a phased approach—from building a business case to getting buy-in to showing early wins
- How to break down organizational silos and structure your team for success
- The key to testing your hypotheses and developing actionable insights