Multi-channel marketing is a double-edged sword; as the number of touchpoints increases, so does the volume and variety of consumer data available to brands.
This is both a huge opportunity and a massive problem for marketers; you learn what consumers really want (so you can create experiences that deliver), but if you're unable to tie all customer identifiers back to real people then you won't be able to understand who you're really marketing to.
That’s where identity resolution comes in.
In this Slideshare we explore why every marketer should care about Identity Resolution. We explore:
- Why identity resolution is the answer for true people based marketing
- How to connect the dots and deliver the personalised experiences customers desire
- How identity resolution creates more effective targeting and omnichannel measurement