It doesn’t matter how sophisticated the logic behind your attribution modelling is - if you can’t see the whole picture, you can’t make the right decisions.
But most marketers make critical calls about how to invest their budgets, without first connecting their online and offline channels. Identity resolution makes it incredibly easy to measure true omnichannel impact.
And it’s what this eBook’s all about. Read it to find out:
– Why most attribution models are incomplete without offline channels
– What makes omnichannel measurement so hard
– How identity resolution works—and why it changes everything
It’s a short read you won’t want to miss.