It doesn’t matter how sophisticated the logic behind your attribution modelling is - if you can’t see the whole picture, you can’t make the right decisions.
But, if you can connect your channels and data back to real people, you’ll improve your marketing attribution model and gain a holistic, people-based view.
In this eBook you’ll learn:
- Why identity resolution is key to truly connect your marketing - on and offline
- How to create a clear attribution picture, by connecting channels and data back to real people
- The pitfalls of first/last click attribution, and why identity based attribution is key for cross-channel accuracy
- The value of accurate attribution; to assess how an action in any one channel – or any combination – leads to a sale
Complete the form to download the eBook now.
Warning: it may change your life (well, your marketing life)