Identity resolution is the future of people based marketing. Are you ready?
Data onboarding is helping businesses break down the silo walls that separate their offline and online data. And with more data integrated and connected to their marketing platforms, businesses are able to target, personalise and measure campaigns better than ever before.
But there’s more work to do.
Data onboarding was phase one. We’re now entering phase two of people-based marketing, powered by identity resolution.
It’s time to evolve beyond data onboarding. Read the eBook to learn:
- How to transform your data onboarding process
- Why identity resolution is the next stage for people based marketing
- How to enhance campaigns for better targeting, personalisation and measurement