How data holds the key to progress in programmatic
Programmatic advertising has come a long way.
Over a few short years, programmatic has evolved from a world of remnant inventory and ill-understood acronyms, to be the preeminent way brands or their agencies buy display.
Now, as brands become more conversant with programmatic, many are bringing programmatic advertising in-house.
So what do brands need to be aware of on their journey to programmatic maturity, to find efficiency savings and secure ROI?
This white paper explores:
- The immediate challenges of the programmatic landscape
- The future of programmatic advertising
- How data holds the key to overcoming the challenges brands face