Use third-party data as part of your people-based marketing
If you’re only thinking about first-party data for people-based marketing, you’re missing out. Third-party data can be a key component of people-based marketing, opening up a variety of possibilities thanks to the availability of diverse and unique sets of reputable data.

Read this IdeaBook to learn how to:
- Resolve various data sets to a single identity
- Improve customer acquisition across channels
- Accurately calculate campaign ROI
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