LiveRamp TV’s Data Plus Math reports 60% incremental lift on search conversions based on TV campaign impact
As a high-growth, direct-to-consumer underwear brand, ThirdLove wanted to diversify its customer acquisition strategy and amplify their message across television. To justify this new investment, they needed to quantify TV's incremental value on their business. By engaging with LiveRamp TV's Data Plus Math, ThirdLove was able to link exposure from its media strategy with actions of their ad viewers, revealing:
+60% incremental lift on TV impact from search conversions
+44.22% website visits
See how LiveRamp TV's Data Plus Math can help you prove the value of your TV campaigns. Check out the case study now.