This second-party data guide provides the key steps marketers can take to approach and assess a second-party data partner to gain market share and unlock new audience insights and revenue potential. The guide will help you answer the following questions:

• Is second-party data right for me?
• How can second-party data improve the customer experience?
• What are the five foundational use cases for second-party data?
• How do I determine if a partner is a good match?
• Why should a second-party data relationship be facilitated a privacy-conscious manner?

Download your copy of the Second-Party Data Guide.