LiveRamp, Liberty Mutual, and AdWeek webinar replay
Experimenting on TV has risks, but it can also have great rewards. Advertisers need to move beyond traditional TV measurement. By fully embracing new measurement solutions and metrics, they can develop and activate a more effective cross-screen strategy. This webinar provides the tools needed to understand:
Plus, learn how Liberty Mutual embraced these new metrics and improved their ROI.
- How large the gap between linear and CTV/OTT really is—and how to solve for it
- Why cross-screen reach frequency is the most effective metric for balancing CTV and linear TV investments
- How attribution will help bridge the gap between TV and digital teams to provide consumers with exceptional experiences