Measuring customer transactions to improve media strategies across partners
Understanding how advertising with partners like Google, Spotify, Nextdoor, and Pinterest impacts transaction data is fundamental for brands looking to optimize their media mix. But how can you prove your investments are making a business impact and producing sales in stores?

In this 30-minute webinar, we’ll discuss how you can accurately measure your return on ad spend (ROAS)—for free. Join Stefanie Taylor, Petco’s Director of Marketing Technology, and Joe Glass, LiveRamp SVP, to learn:
  • How to tie your customer transactions to media partner impressions
  • How to best allocate your budget across partners
  • How LiveRamp’s Partner Attribution program can help you optimize campaigns to tie marketing activations back to real business outcomes
Watch On-Demand Now
Joe Glass
SVP, Sales
LiveRamp
Stefanie Taylor
Director, Marketing Technology
PetCo