Prove and Improve Advertising Investment Results [Webinar]

Measuring customer transactions to improve media strategies across partners

Understanding how advertising with partners like Google, Spotify, Nextdoor, and Pinterest impacts transaction data is fundamental for brands looking to optimize their media mix. But how can you prove your investments are making a business impact and producing sales in stores?

In this 30-minute webinar, we’ll discuss how you can accurately measure your return on ad spend (ROAS)—for free. Join Stefanie Taylor, Petco’s Director of Marketing Technology, and Joe Glass, LiveRamp SVP, to learn:

How to tie your customer transactions to media partner impressions
How to best allocate your budget across partners
How LiveRamp’s Partner Attribution program can help you optimize campaigns to tie marketing activations back to real business outcomes

Watch On-Demand Now

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Joe Glass
SVP, Sales
LiveRamp

Stefanie Taylor
Director, Marketing Technology
PetCo

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