Optimize your targeting efforts and effectiveness across platforms.
When you interact with your customers in lots of ways in lots of places, offline and online, you can end up with hundreds of customer identifiers for a single individual.
In this on-demand webinar, find out how adding identity resolution to your technology stack can help you deliver a customer-centric strategy across all media channels plan—including TV—while improving MROI. You’ll walk away from this on-demand webinar with:
- An understanding of how identity resolution can optimize your marketing budget
- Strategies and best practices for creating and reaching your desired audience
- Examples of how marketers are targeting and reaching real people with relevant messages.
This on-demand webinar is presented by Travis Barnes, LiveRamp’s Product Marketing Lead on Identity, and Andrew Kasprzycki, Brands Chief Evangelist at LiveRamp.
Webinar recorded on November 13, 2019.