The identity space has expanded over the years, making it challenging for marketers to pinpoint which providers best suit their needs. Even if you are already working with an identity partner, it’s important to understand other offerings’ core competencies to deliver better customer experiences across a broader array of touch points.
Read this Forrester Research report to learn:
How identity resolution enables you to better manage your data, personalize marketing, measure those efforts, and gain insights
How different types of identity resolution work
Common use cases supported by each of the four types, and at what maturity level
How 28 identity vendors compare across primary functionality, geographic presence, vertical market focus by revenue, and sample customers
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