As third-party cookies head into the rearview mirror, it's critical for advertisers to move forward and find viable alternatives to ensure they can continue to reach their audiences.
In this replay from Advertising Week 2020, Travis Clinger, SVP, Addressability and Ecosystem at LiveRamp, and Mike O’Sullivan, VP of Product at Index Exchange, discuss how Fitbit drove efficiencies and improved ROAS by running a cookieless ad campaign.
Key takeaways include:
Understanding the loss of third-party cookies and mobile IDs and the impact on the future of targeting and measurement
How marketers are approaching programmatic ad campaigns today
How the industry is coming together to bring consumer trust back into the ecosystem
Check out this webinar
Travis Clinger SVP, Addressability and Ecosystem LiveRamp