Technology is giving consumers new ways to view TV content beyond their living room antenna, and it's providing a plethora of data for brands to activate. However, marketers face the uncertainty of moving massive investments away from industry agreed-upon standards without a clear understanding of new metrics and cross-screen viewership. Not to mention the historical benchmarks to guide those investment decisions.

Check out this e-book to learn:

• The top four challenges facing the TV ecosystem right now
• Cross-screen measurement strategies and the five steps you can take today to set yourself up for success
• How to balance linear TV with CTV/OTT buys using the right data
• Why custom audiences can be your competitive advantage