A LiveRamp-Custora Retail Case Study Kenneth Cole Takes a People-Based Approach
Kenneth Cole was looking to improve how they targeted their best customers and prospects through display advertising. Working with LiveRamp and customer intelligence platform Custora, they were able to improve their reach and their return on ad spend (ROAS), targeting high-value audiences that would drive sustainable long-term profitability for the fashion retailer.
By leveraging LiveRamp’s broad network of DSPs and DMPs, they extended traditional CRM functionality across the open web, resulting in:
2.6x return on investment over BAU approach
9x ROI among high-value audiences
Personalized experiences throughout the customer lifecycle
Find out how LiveRamp can help you activate your first-party data and extend your display advertising reach online by reading the case study today.