Hello Stevie,
I’m thrilled to announce LiveRamp’s pending acquisition of Habu to accelerate data collaboration through enhanced clean room technology for enterprises around the world.
With signal loss increasing and privacy requirements getting stricter, organizations are racing to build a wealth of first-party data. But to grow and be competitive, companies must extend the value of that data by collaborating with partners in a privacy-focused way.
For the first time, companies will have one, simple platform to measure campaigns across all walled gardens, programmatic, and media channels while connecting data seamlessly across any cloud, warehouse, or clean room.
What does this mean for you today?
Over the coming months, we’ll be focused on integrating Habu’s technology into the /LiveRamp Data Collaboration Platform. If you’re an existing collaboration customer with LiveRamp, we will be reaching out with a specific adoption strategy detailing the new and exciting functionality available to you.
With our enhanced offering, you can now leverage the industry’s only interoperable platform for data collaboration across all cloud, walled garden, and media platforms to:
- Measure across all your walled garden investments: Achieve a first-of-its-kind, unified view that allows you to measure campaigns across all your advertising partners—including walled gardens, TV, platforms, and other partners.
- Simplify orchestration across clouds for increased speed-to-value: Connect data seamlessly across clouds, warehouses, and clean rooms with simplified setup and operations. Easily discover and connect with an entirely new set of collaboration partners—without being constrained by IT infrastructure.
- Activate data anywhere in the world: Collaborate with our network of 900+ global brands, media, data, and technology partners to navigate marketing in the post-signal world with confidence.
Read more about this exciting news on our blog. We hope you’ll join us in celebrating next-generation data collaboration and the endless brand and business value it will unlock for your company.
If you have any questions, reach out to a LiveRamp rep or your commercial lead today.