How LiveRamp B2B helped Hewlett Packard Enterprise halve its cost-per-MQL
Now more than ever, it’s critical to find efficiencies in marketing budgets and demonstrate the impact of your efforts. During SiriusDecisions’ 2020 Summit, LiveRamp B2B discussed how we helped Hewlett Packard Enterprise (HPE) reduce its cost-per-MQL by 50%, with an account match rate of nearly 100%. Watch the session with Pieter De Temmerman, LiveRamp B2B COO, and Rene Asis, Chief Technology Evangelist, as they discuss how HPE has evolved their account-based marketing and what they’ve learned on their journey to an advanced, closed-loop B2B marketing stack.
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