Digiday and LiveRamp surveyed publishers on their monetization strategies in a post-third-party cookie world. In this webinar, Jason White, Senior Vice President and Head of Publishers at LiveRamp, joins Mindi Chahal, Head of Content at Digiday, to discuss the results. They are joined by Chris Pirrone, General Manager at USA TODAY Sports Media Group, and Paul Bannister, Chief Strategy Officer at CafeMedia. Together, the panelists highlight opportunities and solutions for the industry to monetize people-based inventory.
Sign up for this replay to learn:
- How the deprecation of third-party cookies is impacting direct relationships advertisers and publishers
- Insights based on new research into publishers’ first-party and authenticated audience-building strategies
- Concrete opportunities for publishers to engender trust, grow their first-party audiences, and help rebuild a better open internet with transparency at its core