See how you can overcome challenges in measuring your account-based marketing.
Account-based marketing (ABM) is now an essential strategy for B2B marketers, and leading marketers are exploring ways to ensure they're getting the most value from their ABM campaigns by boosting their measurement capabilities.
In a recent Forrester Consulting study commissioned by LiveRamp, more than 30% of respondents not currently using a marketing measurement tool said they intend to dial up their investment in ABM measurement, even during these uncertain economic times.
In this webinar, LiveRamp’s Valerie Siebner Mercurio is joined by guest Forrester’s Steven Casey to discuss:
- Insights from a recent LiveRamp-commissioned Forrester study on advanced ABM measurement
- Ways to overcome the challenges of measuring ABM programs
- Advanced ABM measurement strategies that give B2B marketers more capabilities and greater ROI over time