Data has changed the way everyone does B2B marketing—personalization, targeting, and measurement—and the type of data you use can be a valuable differentiator.
But getting access to the right data at scale has always been tricky.
Third-party data lets you connect with more of your best prospects—and teaches you more about your existing ones—and what they care about, so you can target them effectively and extend your reach.
But before you dive in headfirst, let our data experts answer your biggest questions about third-party data.
Everything you need to know about third-party data in B2B marketing
’ to find out:
- The different types of third-party data
- When and why to use third-party data
- Common pitfalls B2B marketers need to avoid
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