TV content continues to engage the most attention among households—no matter the size of the screen.
But despite technological advancements, TV ad buys continue to be based on traditional measurement. Savvy brands who understand the shifting landscape of media consumption behaviors are demanding modernization of how TV is bought and sold.
Watch this 30-minute on-demand webinar to learn:
- How TV programmers are shifting to outcome-based buying
- The latest TV measurement opportunities available for advertisers
- Why it’s time to move away from traditional linear TV ad buys