The fragmentation struggle is real. With connected TV becoming a hot commodity, brands need to adapt quickly to make sense out of the alphabet soup that includes CTV, OTT, AVOD, and SVOD and extract the most value for their advertising spend. While these newer channels are bringing data, speed, and agility to the TV marketplace, marketers need to understand where the gaps are and how they intersect with the traditional TV planning process. Catch this replay where we discuss:
Navigating the fragmented world of connected TV
Uniting advertisers and media owners for effective planning and measurement
Incorporating connected TV into the upfront planning process
