A LiveRamp B2B Case Study Hewlett Packard Enterprise Increases Impact from Account-Based Marketing (ABM)
Hewlett Packard Enterprise (HPE) looked to improve their ABM efforts by gaining more transparency into media performance and costs given their data strategy. They sought a one-stop solution that would help them understand which listed accounts were performing, and provide true omnichannel reporting.
Partnering with LiveRamp B2B, HPE measured and optimized media campaign effectiveness with the highest account match rates and reach possible. LiveRamp B2B delivered:
An account match rate of 99.77%
100% reach against matched accounts
A 42% increase in high-value activity engagement vs. non-ABM
Find out how LiveRamp’s B2B solution can help you improve account reach and optimize media campaigns based on robust omnichannel reporting by reading the case study now.