The inevitable is upon the digital advertising ecosystem with the end of third-party cookies. The clock is ticking for brands, publishers, and platforms to come together to find solutions rooted in transparency and trust.

Check out this e-book to learn:

• Why cookies contribute to lack of trust and why they were never sustainable
• The role authentication and first-party identifiers play in re-architecting the data supply chain
• The five guiding principles and why they are required for this new system

Plus case studies from organizations that have embraced this new world.