As the Cookie Crumbles: Strategies to Weather the Storm
Webinar Details
Date: Tuesday, 8 September 2020 Time: 10:00 Australian Eastern Standard Time Duration: 45 min
Tune in to hear from industry influencers in LiveRamp’s webinar series that takes a look at the drama as it unfolds around the deprecation of third-party cookies.
In this special Australian edition of As the Cookie Crumbles, LiveRamp, Amobee, Optus, Publift and Man of Many will discuss the latest in cookieless addressability and the key issues facing the industry as a whole.
This panel discussion will include topics such as:
The importance of identity and moving to people-based buying
How brands can find their audiences and reach them where they authenticate
How small and mid-sized publishers’ inventory and authenticated audiences can be valued and made visible to advertiser demand
Featured speakers are:
Travis Clinger, SVP, Addressability and Ecosystem at LiveRamp
Dillen Alahendra, Director of Solutions at Amobee
Angela Greenwood, Director of Acquisition & Customer Marketing at Optus
