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If you only use onboarding for ad targeting, you're doing it wrong


Many marketers are already onboarding their customer data to power their digital campaigns. As marketing becomes more complex, marketers need to update their thinking on how the data onboarding process is incorporated into their campaigns, like expanding to measurement and personalization use cases.

Today, data onboarding serves as the connection between online and offline marketing. Tomorrow's marketers must treat it as an identity resolution process that supports an expanded ecosystem for customer engagement.

Read the report Marketing The Most of Customer Data Onboarding from Forrester to learn:

• Why onboarding is about more than targeting online ads
• The complexities of the onboarding process and how to tailor them to meet your needs
• What you can do to control your onboarding process