Being a modern marketer means handling, analysing and acting on information from dozens of disparate sources, systems and channels. But while marketers have been able to use services such as DMP's to connect their online data and activate it in multiple channels, one crucial piece has been missing – offline data. When you examine this gap, you realise that most of your customers activity still happens offline.
So, if you haven't connected the data in your CRM, email and point of sale systems, you're missing out on a chunk of the action.
To find out how to reconnect all of that data, download our report