New things are great, aren't they? They bring possibilities, interest and even excitement. Yet with newness, there often comes the risk of unfamiliarity, confusion and contradiction.
Data onboarding is one of the most significant developments in marketing for many a year, because it makes massive inroads into helping marketers deliver more targeted, personalised and measurable experiences in today's omnichannel world. For onboarding to win for you and for your customers, you must compare like-with-like and make sure the onboarding you choose is the onboarding you need and expect.
Download this Q&A to help you do exactly that.