As The Cookie Crumbles: The Publisher Perspective
Tune in to hear from industry influencers in LiveRamp's webinar series that takes a look at the drama as it unfolds around the deprecation of third-party cookies. Take a coffee break and be a part of the conversation, as industry leaders discuss the future of the online advertising ecosystem.
Next Up: When it comes to a cookieless future, there are many misconceptions about creating a first-party authentication strategy. Scott Messer from The Leaf Group joins us to clear the air from a publisher perspective.
Date: Thursday, July 16, 2020
Time: 12:00 PM Pacific Daylight Time
Duration: 45 min
In his role as Senior Vice President, Media, Scott oversees revenue operations across Leaf Group's Media division and manages a portfolio of 50+ owned and operated vertical-focused websites. Recently at Leaf Group, Scott led business development and ad-tech relationships for all media properties, establishing strong businesses and strategies in native advertising, international revenue, video, programmatic and first party audience data.
Jason White joined LiveRamp as senior vice president and head of publishers in April 2020. Previously, he held leadership roles across ViacomCBS, OpenX and Fox Audience Network. In his current post, Jason is responsible for accelerating adoption of LiveRamp’s Authenticated Traffic Solution (ATS) with publishers, and scaling the company’s global publisher business overall.