As The Cookie Crumbles: The Impact on Targeting & Measurement
Tune in to hear from industry influencers in LiveRamp's webinar series that takes a look at the drama as it unfolds around the deprecation of third-party cookies. Take a coffee break and be a part of the conversation, as industry leaders discuss the future of the online advertising ecosystem.
Get the buzz directly from Beeswax CEO and adtech luminary, Ari Paparo, on what advertising capabilities will break in a post-cookie world, and how identity is performing in the programmatic bidstream.
Date: Thursday, July 9, 2020
Time: 12:00 PM Pacific Daylight Time
Duration: 45 min
Ari Paparo, Beeswax
Ari Paparo is the CEO of Beeswax, the industry’s first Bidder-as-a-Service platform, based out of New York. Ari has held a number of product leadership positions in the ad-tech and marketing tech sectors and is well regarded for his contribution to the advancement of programmatic advertising. Previously, he served as a VP at DoubleClick and a Director of Product Management at Google, where he led the buy-side product suite. More recently he was the SVP, Product Management at Appnexus and the EVP, Product Management at publicly-traded Bazaarvoice.
Travis Clinger, LiveRamp
As Senior Vice President, Addressability and Ecosystem at LiveRamp, Travis is responsible for crafting LiveRamp’s Ad Tech and international identity strategy, leading some of LiveRamp’s most strategic initiatives, and creating global partnerships. Travis leads LiveRamp’s efforts as one of the co-founders and Board Members of the Advertising ID Consortium to enable a standard cookie pool and people-based identifiers for the open Internet.