The Advertising ID Consortium provides an open identity solution that provides privacy-conscious, people-based interoperability for the advertising ecosystem.
Why a Consortium Focused on Identity?
Companies in programmatic rely on their own cookies or device advertising IDs to anonymously identify audiences.
These issues affect every company in the ecosystem
The Advertising ID Consortium takes a collaborative approach to solving these issues by providing:
The Consortium founders have developed the initial technologies that will be deployed for members.
To learn more, please submit this form.