THE ADVERTISING ID
CONSORTIUM

An open identity solution for the ad-tech ecosystem

The Advertising ID Consortium Announces New Member Companies and Support from The Trade Desk to Create the Largest Identity Collaboration on the Open Internet


The Advertising ID Consortium provides an open identity solution that provides privacy-conscious, people-based interoperability for the advertising ecosystem.

Why a Consortium Focused on Identity?

The Problem

Companies in programmatic rely on their own cookies or device advertising IDs to anonymously identify audiences.

  • The result is consumers being given many identifiers leading to fragmentation and data loss. 
  • This leads to decreased understanding of consumers, less effective targeting, frequency management, optimization, attribution, and a poor consumer experience.

These issues affect every company in the ecosystem

The Solution

The Advertising ID Consortium takes a collaborative approach to solving these issues by providing:

  • An open and standardized pool for cookie and device IDs.
  • The availability of people-based identifiers.
  • An omnichannel identity framework that adheres to privacy, security, and compliance requirements, industry standards, and best practices.

Supported by


The Trade Desk

  • Logo Alt
  • Logo Alt
  • Logo Alt
  • Logo Alt
  • Logo Alt
  • Logo Alt

Advertising ID Consortium Members



  1000 Mercis  
 AdForm
Aerserv  
 Amobee    
DataXu 
 
 DistrictM  
   Engine Media  
 
Flashtalking
 
 
  IgnitionOne 
 
 
Kargo  

 
  LiveIntent  

 
OpenX  

 
  Pulsepoint  

 
Roq.Ad 
 
  Sizmek 
  Sonobi  
  Syncrement     Thunder      TradeLab   
 Unruly  

 Videology
 
  • Event Alt
    Lorem ipsum dolor sit amet, consectetuer
    Lorem ipsum dolor sit amet, consectetuer

    Download Now

  • Event Alt
    Lorem ipsum dolor sit amet, consectetuer
    Lorem ipsum dolor sit amet, consectetuer

    Download Now

  • Event Alt
    Lorem ipsum dolor sit amet, consectetuer
    Lorem ipsum dolor sit amet, consectetuer

    Download Now

  • Event Alt
    Lorem ipsum dolor sit amet, consectetuer
    Lorem ipsum dolor sit amet, consectetuer

    Download Now

  • Advertising ID Consortium Governance
    One pager download available

    Download Now

 

Consortium Technologies

The Consortium founders have developed the initial technologies that will be deployed for members.

  • Open Ad ID - will be used by Consortium members as the standard for single­ device cookie identification.
  • Open IdentityLink - The initial people-based identifier to be available within the Open Ad ID.

To learn more, please submit this form.

Contact Us

Partner Logos