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How smart marketers use identity resolution to power people-based marketing
The massive fragmentation of marketing data across disparate silos and the task of resolving that data back to the consumer is one of the defining challenges of people-based marketing.

Segmentation and targeting strategies have come a long way. What used to be an annual exercise in academic theory and planning has become a data-driven, tech-powered staple of modern marketing.

This ebook will show you:
  • Ten marketing segmentation and targeting strategies
  • Why identity resolution is so crucial to effective marketing segmentation
  • How leading brands use these tactics to power targeted marketing