Identity Resolution is connecting the dots across all channels in a privacy-safe way. And it’s become an indispensable part of the new martech/adtech stack.
Some brands are already moving Identity Resolution
in-house. Others are just looking to kick off with an identity-powered analytics platform. (Shameless plug: Either way, LiveRamp can connect the dots for you or any
of your vendors.)
Some logical next steps:
Discover Facebook Offline Conversions API. Learn about LiveRamp Identity Link.
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In the mean time, you might want to learn more about Facebook Conversions.
The marketers who know their customers best win. But if we really want to know our customers – and how they react to our marketing – we're going to need a new approach to measurement.
In this interactive piece, we're looking at what marketers of the future will need to demonstrate their impact on revenue.
You won't want to miss it.