Identity Resolution is connecting the dots across all channels in a privacy-safe way. And it’s become an indispensable part of the new martech/adtech stack.
Some brands are already moving Identity Resolution
in-house. Others are just looking to kick off with an identity-powered analytics platform. (Shameless plug: Either way, LiveRamp can connect the dots for you or any
of your vendors.)
The marketers who know their customers best win. But if we really want to know our customers – and how they react to our marketing – we're going to need a new approach to measurement.
In this interactive piece, we're looking at what marketers of the future will need to demonstrate their impact on revenue.
You won't want to miss it.