So when marketers accurately link anonymous data about online interactions with their offline data stored in places like CRM databases, they get to unleash the full power of their marketing analytics.
Three powerful analytics use cases for Customer Link
How linked data powers smarter analytics and better predictive models
- Successfully attribute sales to different channels
- Reliably deliver accurate, closed-loop reporting
- And define audience models for smarter segmentation
How linked data powers smarter analytics and better predictive models
Three powerful analytics use cases for Customer Link