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Half-Blind Attribution Modeling

How to connect online and offline channels to measure true impact

It doesn’t matter how sophisticated the logic behind your attribution modeling is—if you can’t see the whole picture, you can’t make the right decisions.

 

But most marketers make critical calls about how to invest their budgets without connecting their online and offline channels. The good news is identity resolution makes it incredibly easy to measure true omnichannel impact.

 

And it’s what this eBook’s all about. Read it to find out:

 

– Why most attribution models are incomplete without offline channels

– What makes omnichannel measurement so hard

– How identity resolution works—and why it changes everything

 

It’s a short read you won’t want to miss.