A data-driven approach is the foundation of every successful marketing campaign.
Savvy B2B marketers understand the complexity and power of having a singular view of every customer, no matter the marketing channel. Join LiveRamp’s John Zook, CTO of LiveRamp B2B; and Kerranna Williamson, Product Marketing Manager, to hear actionable steps for how you can leverage your first-party data to achieve a cohesive, omnichannel view in your B2B marketing in order to amplify a customer-centric account-based strategy across all media channels to improve marketing ROI.
Our 30-min webinar, “Optimize Your B2B Marketing Efforts across Platforms at Scale
,” on Thursday, Feb. 20, 2020
, at 10:30 am PT/ 1:30 pm ET will give you:
- An understanding of how onboarding can help you make the most of your B2B marketing budget
- Strategies and best practices for creating and reaching your desired audience
- Examples of how B2B marketers are leveraging identity resolution to reach their targeted accounts through the right channels at scale