Data privacy concerns and regulation are straining the long-standing relationship between advertising and content. Publishers looking for effective strategies to reduce reliance on third-party cookies are turning to first-party authentication to increase inventory value and improve the reader experience.
In this webinar, you’ll find out how publishers are:
- Growing revenue from first-party data with a comprehensive authentication strategy
- Accessing privacy-first solutions to build better experiences for their audiences
- Enhancing addressability across inventory including Safari and Firefox
The conversation is led by Steve Francolla, Head of Global Publisher Strategy at LiveRamp, and Jeff Sutton, Vice President of Ad Tech and Programmatic at Advance Local.
Webinar originally recorded on November 13, 2019.