Join LiveRamp B2B, SiriusDecisions, and IBM for a lively conversation about B2B best practices for data unification, how IBM leverages data for B2B marketing, and details on LiveRamp B2B's global suite of solutions for targeting, measurement, and personalization.
In this webinar, you’ll learn more about:
- Best practices for data unification and pain points faced by B2B marketers
- LiveRamp B2B's global suite of solutions for B2B marketers
- How IBM puts all of this into practice today to drive marketing efforts and measure their success
The conversation will be led by LiveRamp B2B’s Head of Product Marketing, Spencer Smith, along with SiriusDecisions’ Research Director, John Donlon, and IBM’s Thomas Boos.